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Sunday, July 30, 2006


According to Next-Gen.Biz: The Entertainment Software Association (ESA) shindig has been a staple of game industry life since the mid-1990s. However, we understand the larger exhibitors have jointly decided that the costs of the event do not justify the returns, generally measured in media exposure.

Publishers believe the multi-million dollar budgets would be better spent on more company-focused events that bring attention to their own product lines rather than the industry as a whole.

Well placed sources say the news that larger exhibitors were pulling out had prompted urgent meetings among publishing executives. They decided that, without the support of the larger software publishers and hardware manufacturers, there would be no point in continuing. See what happens when you mess with Wonder Woman, I'm referring to a story Kotaku did about a very pretty woman who was tossed out for not following the E3 dress code, look at the picture, I think she looked great.

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